It's Experiential Marketing and Fun Marketing which people's experience with celebrity model who fits the brand's target. G2 targeted to women in 20s, so popular actress Shin Se-gyeong selected as image model. People enjoyed some games , photo shoots, AR Augmented Reality Contents engaged with her and recognized Brand's name and product.
Recently, consumers wants to having joy and fun about product to purchase. So D2r tried to increase the consumer's interest and attention for a product or brand with joyful entertainment - It called fun marketing.
To passed newly-released G2's First Impact, installed it functionality application for G2's Buzz Creation. Customers can experience and feel the first impact of G2 through they're enjoyed some DID games, flash motion, AR Augmented Reality Contents engaged with Shin Se-gyeong and recognized Brand's name and product.
Department storeBy providing information about the Products for customers who came in department store lead to the purchase.
Training centerCan control visual elements or lights conveniently.
Subway StationInstalled in places the floating population for Promotion of products.
TheaterProvide a fun time for targeted audience to their Killing Time to waiting for the movie.