D + R = the Creative shop

Hangook Tire

Hankook campaign

Project Flow

Digital Emotion by Hankook Tire

  • Following HCI 2014's concept, Naver's goal was to combine diverse experience of ideas, imagination, and motivation together and display through a creative design of the booth. Naver's booth, created by Dove To Rabbit, contained large interactive displays of diverse history & messages which were delivered to all visitors by using UXDP to enhance visitors' experience.


Naver focused on UXDP (User Experience Design Practicum) guidance and successfully received positive feedbacks and high level of satisfaction from the visitors.


Credits List

Directors: Greg Kim
Project Manager: Max Saksri
Design: Appsphere
Planning: Appsphere
Development: Chris Lee and dovetorabbit international