D + R = the Creative shop

Air Asia

Air Asia



Objective


  • Main objectives of this campaign are to raise an awareness of Air Asia's new self check-in kiosk, to encourage people to use it and to increase kiosk's usage.






Experience

Self check-in kiosk talks to its user, takes a photo and print it as a souvenir while the user is using the machine.






Experience

The funny interactive voice is done by one of the Thailand's funniest voice actresses, Baby Mind - Pratchayanun.







Experience

The kiosk automatically prints photos for all users as a thank you gift from Air Asia.







Experience

Special infrared sensor is installed to activate voice greeting and print a photo. to activate the printing kiosk every time users were nearby.





Marketing




Experience

Dove To Rabbit Asia team carefully planned and secretly recorded users' reactions while they were checking-in via this kiosk, edited the video and made it viral by posting online via Youtube and Facebook channels.




Experience

Within 1 day, this video had garnered more than 250,000 views and it keeps going up rapidly. Many viewers express desire to experience this kiosk themselves! and successfully made the viewers wanted to try this amazing kiosk.



Credits

Credits List

Directors: Greg Kim
Project Manager: Max Saksri
Design: Filippo Monti
Development: Khath Khemanorak



view_list